Storytelling; the Science of Sympathetic Synchrony.

-

 

Does it resonate well with the audience? Is it in sync with the marketing cohort we are looking for? We often ask these questions with or without a deeper knowledge of the facts. While the whole world is after these trending marketing jargons, let's take a few minutes to get deeper into its science.


Vibratory physics informs us that everything is a vibration. Even stationary objects are vibrating. To put a little poetry into it, the 'Theory of Strings' says that there are invisible strings creating music inside every atom. If everything is a vibration, then everything can be influenced sympathetically by bringing it to synchrony through harmonic relationships that already exist in this universe. A grain of sand is better cohered through synchronous vibratory relationship when it becomes part of a single piece of stone or a heap of sand. Since the potential for harmonic relationship already exists in the universe, everything gets into what is technically called 'Spontaneous Self-Organisation'.

This is the underlying principle of life in this universe, needless to say of everything we do, including communication. A piece of communication is a set of consciously coded stimuli to invoke a specific response from a person/group. It is amazing to know that the 'Mammalian Consciousness' also is inherently inclined towards neuronal synchrony. That's where your 'Storytelling' strikes the bullseye. Goodness touches the core and stirs up human beings to resonate and synchronize with it as they are naturally inclined for it. The secret of 'purpose branding' is deeply seated in the atoms we are composed of. It fires up a neural synchrony that aligns all stakeholders - including the planet - to form a 'synchronous universe'. Let me conclude with Oprah's all-time favourite quote 'When you want something, all the universe conspires in helping you achieve it''.

For your quick recap, we want to put my Sympathetic Resonance Model as an infographic for easy understanding. 

Sympathetic Resonance Model
(An evolved Causative Communication Model Integrating Vibratory Physics & Neuroscience)

1. Sympathetically Coded Message (Emotional Storytelling) > 2. Harmonic Relation (Invoking Inherent Inclinations) > 3. Spontaneous Self-Organisation (Switching to Automated Readjustment) > 4. Synchronous Resonance (Becoming One with the Whole)

Comments

Post a Comment

Popular posts from this blog

When Sustainability Meets Purpose: Paving the way to a brighter future

-
Image
  By Fida Nazlin In a world undergoing rapid transformation, the ideals of sustainability and purpose have emerged as guiding lights, offering hope and progress in the face of environmental challenges, social disparities, and a growing sense of disconnection. Now, more than ever, embracing these intertwined concepts is imperative. They provide us with a roadmap for a flourishing world and one that is harmonious and meaningful. Sustainability: The Driving Force  Sustainability is no longer a buzzword confined to environmental discussions; it has become a way of life. At its core, sustainability involves mindful choices aimed at conserving resources, minimising waste, and reducing our carbon footprint. From our everyday actions to global policies, sustainability serves as our compass, directing us towards a balanced coexistence with the natural world. A significant facet of sustainability involves the transition towards renewable energy sources. By embracing solar, wind, and hyd...
Read more

Organic BPS Triumphs at Indian Marketing Awards South 2023, Securing Three Coveted Metals.

-
Image
  We are thrilled to announce our triumphant achievement of winning three metals at the Indian Marketing Awards (South) 2023. Hosted by the exchange4media Group, the 3rd edition of the e4m Indian Marketing Awards (IMA) South took place on Friday, August 18th, in Bengaluru. During this grand event, the most outstanding and creative agencies were recognised and celebrated for their exemplary work across various categories.   🥇 Gold for New Product Launch - Real Estate ( Client: Asset Homes) We were honoured with the Gold award for our 360-degree marketing campaign for Asset Homes, created for the launch of Asset Selfie Micro Apartments. This innovative product was backed by a comprehensive and strategic creative approach. The "Lifecycle Builder" concept, introduced by Organic BPS to promote the Singular Living option of Selfie, has been well received by the market, the industry, and now the fraternity.   https://youtu.be/qUQuPl2Ts-Y 🥈 Silver for Best Use of T...
Read more

Brand Purpose - The playbook for 21st century CEOs.

-
Image
  By Dileep Narayanan, Founder and Managing Director of Organic BPS, India’s First Brand Purpose Consultancy.  Mussoorie, October 2019. As Thomas John Muthoot, Thomas George Muthoot and Thomas Muthoot stepped out of the Conference Room, it was already dark outside, and the snow-clad peaks of the Himalayan Ranges were no longer visible. The Muthoot brothers, promoter-Directors of the Kerala-based Muthoot Pappachan Group (MPG), were at a resort in Mussoorie, the small mountain town in the Indian State of Uttarakhand, for a business retreat of the family members and other senior leadership of MPG. A post-lunch interaction with consultants of Organic BPS, a brand-purpose consultancy expected to last for just thirty minutes, ended up being the only agenda item for the afternoon session.  MPG is a pan-India conglomerate with businesses in various verticals like Finance, Real Estate, Health Care, Hospitality, Energy, Automobiles, Information Technology etc. Having beginnings in ...
Read more