Showing posts from August, 2021

The Organic Problem-Solving Technique.

  We say ‘’garbage in garbage out’’. The quality of input determines the quality of output is a universally accepted phenomenon of life. That is why when we are briefed on a project, we go beyond its given dimensions. Critical thinking becomes the best tool for us to get our perspectives right.   The fundamental premise in critical thinking is to accept that ‘’the whole world is imperfect’’. If the whole world is imperfect, then ‘’I am also imperfect, and others are also the way I am’’. This makes allowance for not taking things at their face value. There is a simple principle behind it which everyone needs to understand before embarking on any thought process to provide a solution.    It goes like this ‘’Don’t think all those others say are right, and don’t think all that I think about others are right’’. Through this, we make allowance for the flaws that help us absorb only the right message that the person wants to convey and not all that the person says. But we need to unde

Chai, Chai, Chai. Is it a child's voice!

  India has about 13 million child labourers, which is the highest compared to other countries save China. So to put an end to this social evil, creating awareness is highly crucial. And we can't have a better day than the International Child Labour Day to drive this message home. We wanted to build awareness and urge people to stand against this heinous practice and get the community back on track towards eliminating child labour, especially in the prevailing economic crisis due to the pandemic. It was a challenging job, and we decided to look at the different sectors where child labour was rampant. So we presented the child in a relatable, everyday environment to provide a memorable visual and verbal message that will keep ringing in people's minds for a long time.  Finally, we decided to create a social media poster that would invoke empathy towards these unfortunate children who are dragged into menial jobs due to poverty and untoward circumstances. It took us no time

True responsibility transcends oceans!

  The UAE Kerala diaspora is over a million.  These people were cut off from their dear and near ones in Kerala for over a year and a half. The travel restrictions that have come into existence due to the pandemic have made getting even essential help extended to their families in Kerala very difficult. Getting vaccinations for their old parents, hospitalisation and care for the family etc., the list of requirements goes on and on. But who will help them bridge the gap? Asset Homes, known as The Responsible Builder, came forward and extended their hands to the Keralites in UAE. Asset Homes launched an initiative called the ‘’Asset Salaam Dubai’’ with a unique number dedicated to calling up the help desk to get any critical thing done for their dear ones in Kerala. To get the storytelling perfectly done, we got Mr Prithviraj Sukumaran, the brand ambassador, to do an emotion-packed video to get the message across to the Malayalees in Dubai through his social media handles.  The story


  While discussing on organisations and brands giving different messaging on Purpose and Brand Promise, during the First Edition of Purpose Roundtable, Mr Ruzbeh Irani, President HR & Communications, Member Group Executive Board, Mahindra & Mahindra Ltd., joining from Mumbai said, "As far as the Mahindra Group is concerned, the Brand Promise and their Higher Purpose are the same. The Core Purpose is 'Rise' and the Brand Promise is on 'enabling to rise'". Elaborating further on Values and Purpose, he said that the core values are immutable, but Purpose can change over generations. During Mahindra's inception around India's independence, the purpose of the company spoke about Indians being second to none and how Mahindra would passionately work to prove the same. Over the years, when Mahindra became a global company, Purpose did not make sense, and they came up with a new purpose statement. 'Purpose' may change through generations in an o


  Milton Friedman, the famous economist, in his essay that appeared in The New York Times in 1970, wrote: "The Social Responsibility of a Business is to Maximize its Stakeholder Value". He discussed a manager's role as an 'agent' responsible to the individuals who own the corporation. It had such a significant impact in the corporate world that 'The Economist' praised the 'Shareholder Theory' as the biggest idea in business. The concept was criticised vehemently by many scholars who found that the perspective was unhealthy and counterproductive, since it distracts companies from innovation, strategic renewal and investment in the future. Ronald Duska's 1997 article in the Journal of Business Ethics, criticised the concept based on his 'Contemporary Reflections on Business Ethics'. In his article, Duska talked about a hypothetical businessman's belief that there is no business ethics beyond making a profit. He gives any faulty produc