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Showing posts from December, 2020

MAHATMA - THE BRAND

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     Come October, the nation would be on a spree of events and discussions reminding the people of Gandhiji's life and messages, and reflecting on their continued relevance. There is hardly any subject or walk of life that he had not deliberated or discoursed on, be it politics, governance, religion or business. While his concepts on the former three have been tried and tested, his thoughts and opinions on business are more relevant now than ever. "The things that will destroy us are: politics without principle; pleasure without conscience; wealth without work; knowledge without character; business without morality; science without humanity; and worship without sacrifice." He said this years ago when India was thinking freedom, and only freedom, not business. While Gandhiji himself was famous for his frugal living - a motto that prompted Winston Churchill to refer to him as the 'half-naked fakir' - he knew with great clarity how to 'sell' (if one might be

VALUES COULD BE ENRICHED AS PART OF LEGACY & LEARNINGS OVER THE PAST

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  Participating in the First Purpose Round Table event, Dr Mukund Rajan, Chairman, E-Cube Investment Advisors, Former Brand Custodian, Tata Sons, joining from Mumbai explained how values could be enriched in an organisation over a period of time. Citing an example, he narrated that, while he was the Brand Custodian of the Tata Sons, in an exercise to revisit the Tata Values, they had added a new value called 'Pioneering' which was not articulated earlier in Tata's Values. Elaborating, he said, 'Pioneering' was always one of the group's core values, but it was never stated. Adding on he said, as part of an organisation's legacy, you may discover newer values over time, which would make a difference to the community now, which earlier one would have taken for granted. "Your learnings and understandings from history could enrich values", he concluded.