Showing posts from June, 2021
Organic BPS has won the 'Outdoor Social Awareness Creative Campaign' (OSACC) Award 2020 instituted by the Kerala Advertising Agencies Association. The campaign was intended to generate public awareness regarding the precautionary protocols required to stop the spread of COVID-19 in Kerala. This award-winning campaign was conceived and executed by Mr Suresh D. Nair, Associate Creative Director at Organic BPS for the client Season 7, Munnar.
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World Environment Day always inspires the nature lover in us. A day to think how we would reciprocate to Mother Earth for giving us everything she has in her bounteous ways. For some, it's about planting trees, reducing the use of plastic, and for others, it's about making resolutions not to engage in activities that degrade ecosystems. But some companies think ahead of all, like the Muthoot Pappachan Group. In 1995, to generate clean energy and become carbon neutral, the company ventured into alternate energy by starting their Wind Farms at Muppandal, Kanyakumari, Tamil Nadu. Over these decades, the Group has generated over 500 million units of clean energy. Taking this message across to the audience was our task. Rather than approaching it from the angle of making a great video, we thought of urging people to join a larger, loftier, patriotic and purposeful idea of the Second Freedom Struggle for an Energy Independent India. To inspire and subtly invoke a lingering question