Showing posts from June, 2023

Winning with Purpose: Pepsico's Journey Towards a Better Future

By Avinash Ashok Pepsico's Performance with Purpose initiative stands as a remarkable study, showcasing how a global powerhouse can integrate purpose into its core business strategy. Facing the Great Recession, Pepsico's chief strategist, Indra Nooyi, dared to ask a fundamental question: "What kind of company did Pepsico want to be going forward?" This pivotal moment set the stage for Performance with Purpose, a new approach that aimed to deliver financial returns while addressing social and environmental challenges. The company demonstrated resilience, with its net revenue growing from $43.3 billion in 2008 to $86.39 billion in 2022, a remarkable increase of nearly 100%. (Source: Pepsico Annual Report, 2022)   Purpose-Driven Leadership: Indra Nooyi's leadership was visionary and inclusive. By adopting the "2+2+2" leadership concept, Pepsico encouraged executives to gain experience in two businesses, two functions, and two geographies. This approach fost

Brand Purpose - The playbook for 21st century CEOs.

  By Dileep Narayanan, Founder and Managing Director of Organic BPS, India’s First Brand Purpose Consultancy.  Mussoorie, October 2019. As Thomas John Muthoot, Thomas George Muthoot and Thomas Muthoot stepped out of the Conference Room, it was already dark outside, and the snow-clad peaks of the Himalayan Ranges were no longer visible. The Muthoot brothers, promoter-Directors of the Kerala-based Muthoot Pappachan Group (MPG), were at a resort in Mussoorie, the small mountain town in the Indian State of Uttarakhand, for a business retreat of the family members and other senior leadership of MPG. A post-lunch interaction with consultants of Organic BPS, a brand-purpose consultancy expected to last for just thirty minutes, ended up being the only agenda item for the afternoon session.  MPG is a pan-India conglomerate with businesses in various verticals like Finance, Real Estate, Health Care, Hospitality, Energy, Automobiles, Information Technology etc. Having beginnings in 1887 when Muth