Posts

#Timeliness

Image
  Among the traits that drive a purpose driven organization is Timeliness, probably lesser known in meaning and significance. Timeliness can be confused with punctuality, though both are important and speak about the culture of an enterprise. Timeliness is about delivering the right thing at the right time often with a tinge of empathy.  It is more about understanding stakeholder preferences and executing them at the most opportune time to lead to delight.  Timeliness is akin to giving water when thirsty and is among the aspects that are not considered critical most of the time. Timeliness shows to what extent an enterprise is  concerned about delivering, when the need is most. It is, without a doubt, an aspect that sets an enterprise apart.

Changing trends and growing businesses

Image
  Changing trends and growing businesses Ever wondered what has changed during the past years of the global pandemic and how the businesses grew? The global pandemic struck us hard and big but even then, businesses were able to survive and grew bigger as they had already started investing in digital marketing understanding the ways of the world. Digital marketing had been with us for a few years but it took the global pandemic to get it acclaimed. Even when we were all confined in our homes, we still got everything done, thanks to digital marketing. Now, here are a few techniques for you to grow and strengthen your business. How to grow your business 1.        Invest in the right team The right team is the greatest strength of every organization. Identifying the talents of each individual and helping them specialize in their area of interest will help them grow into an experienced professional in turn guaranteeing your business growth. 2.        Finding your purpose What is

Corporate Social Responsibility in India – An eyewash or an eye opener?

Image
  CSR or Corporate Social Responsibility is an often used, but misused term, in corporate parlance. Almost everyone in the corporate world knows of the term. But what does it entail and how does an organisation go about it? Scratch below the surface, and more often than not, most people would only know the full form of the abbreviation and little else. Does their organisation practise CSR? What are the various CSR initiatives the organisation undertakes? Is it the collective responsibility of the organisation as a whole or just restricted to the CSR Committees? The questions are many, but the answers are usually very few. Why? Is it because Indian organisations practise CSR simply because it’s a mandatory requirement? Or is it because they truly understand the spirit of CSR and are desirous of giving back a small portion of their profits to the society, they got everything from? Let’s look for some answers…   What is CSR? Corporate social responsibility (CSR) is a self-regula

Doughnutonomics! Satisfy your appetite for a better brand!

Image
  It's time for us to savour the goodness of 21st Century economics. It unleashes the power of playing within limits and achieving our goals. With a six-stringed guitar, you can entertain the world and within the boundaries of a well-defined tennis court, Serena Williams can beat any opponent in the world. Boundaries make us excel and that is at the core of Doughnutonomics. Doughnitonomics sets 11 goals that humanity has to achieve and never fall short of. These are the basic needs of the people like food, water, shelter, energy, political voice etc. But in reality, as Kate Raworth puts it, we are falling short in many of these parameters already. She calls this the 'Social Foundation'. If we think of the economy as a doughnut, these goals fall in the middle hole of the doughnut and people need to be taken out of this hole into the circular area above of the doughnut.  The upper boundary of the doughnut is what she calls the 'Environmental Ceiling'. We have already

Aligning Purpose in creating a Sustainable Organisation

Image
  The pandemic has set up new challenges to business leadership. Clubbed with the technological advancements leadership is transforming.   In the new normal it is imperative that business leaders should rethink on their strategy for sure success. Fundamentals of leadership such as vision and strategy would continue to be the guiding force for organisational growth, but in the era of the technological advancements of AI, IoT, Robotics, one should not forget that these would be enablers and the real aspect of leadership is in creating a humane organisation by putting people first. Inclusive leadership, understanding the differences of opinion and aligning each individual goals and propose with that of the organization’s purpose becomes the key factor. In the age of great resignations, the core values of the organisation need to be communicated effectively and inculcated into the organization through customised immersion techniques. The first step in creating sustainable organisatio

The Tragedy of Vision.

Image
  Shortsightedness has always been a challenge for many business leaders. The  'Tragedy of the Commons'  in economics explains how individuals neglect the well-being of society in pursuit of their gain. It leads to over-consumption, untimely depletion of shared resources. Mark Carney, Governor of the Bank of England, coined a similar concept or an extension of the above-said idea through the  'Tragedy of Horizon'.  He says the current generation is least bothered about fixing a future problem. Again, the allusion is towards  'myopia'  that keeps human beings from doing their bit to fight climate change. But the farsighted understand and anticipate broader global impacts on property, migration, political stability, food and water security etc. In a world of uncertainty that the pandemic has left behind, most of us are groping in the dark for the right approach to take us ahead in these most challenging times. The millennials and Gen Z customers are increasingly b

Storytelling; the Science of Sympathetic Synchrony.

Image
  Does it resonate well with the audience? Is it in sync with the marketing cohort we are looking for? We often ask these questions with or without a deeper knowledge of the facts. While the whole world is after these trending marketing jargons, let's take a few minutes to get deeper into its science. Vibratory physics informs us that everything is a vibration. Even stationary objects are vibrating. To put a little poetry into it, the 'Theory of Strings' says that there are invisible strings creating music inside every atom. If everything is a vibration, then everything can be influenced sympathetically by bringing it to synchrony through harmonic relationships that already exist in this universe. A grain of sand is better cohered through synchronous vibratory relationship when it becomes part of a single piece of stone or a heap of sand. Since the potential for harmonic relationship already exists in the universe, everything gets into what is technically called 'Sponta