Organic BPS Triumphs at Indian Marketing Awards South 2023, Securing Three Coveted Metals.
We are thrilled to announce our triumphant achievement of winning
three metals at the Indian Marketing Awards (South) 2023. Hosted by the
exchange4media Group, the 3rd edition of the e4m Indian Marketing Awards (IMA)
South took place on Friday, August 18th, in Bengaluru. During this grand event,
the most outstanding and creative agencies were recognised and celebrated for
their exemplary work across various categories.
🥇 Gold for New Product
Launch - Real Estate ( Client: Asset Homes)
We were honoured with the Gold award for our 360-degree marketing
campaign for Asset Homes, created for the launch of Asset Selfie Micro
Apartments. This innovative product was backed by a comprehensive and strategic
creative approach. The "Lifecycle Builder" concept, introduced by
Organic BPS to promote the Singular Living option of Selfie, has been well
received by the market, the industry, and now the fraternity.
for Best Use of TV - BFSI ( Client: Muthoot FinCorp)
We're proud to have secured the Silver award for our "Mera Gold
Loan Mera Interest" campaign for Muthoot FinCorp. This revolutionary gold
loan, with its convenience and flexibility, empowered customers to select their
preferred interest rates. To add an extra layer of intrigue and humour to the
campaign, we engaged the charismatic Virat Kohli and his fellow RCB members in
a playful communication approach.
for New Product Launch - FMCG ( Client: Farmfed)
Our campaign for Farmfed Curry Masalas was awarded the Bronze.
Featuring Navya Nair in a captivating TV commercial, we celebrated the joy of
cooking, highlighting the best relationships and friendships.
At Organic BPS, our dedication to building meaningful partnerships with client organisations and nurturing mutual growth and success remains unwavering. We extend our sincere appreciation to exchange4media, the esteemed jury, fellow winners, and participants. We're deeply grateful to our clients for entrusting us with these transformative campaigns that have become milestones in our journey.
An extensive selection process was conducted by distinguished industry leaders to select the winners. This year, the IMA South 2023 jury was led by Chandru Kalro, Managing Director of Prestige. IMA South 2023 celebrates a diverse range of companies that have their corporate office and/or marketing division headquartered in South India. The awards were also open to companies headquartered pan-India but running campaigns targeted at the South market.
The illustrious award ceremony was attended by top industry leaders,
brand custodians, and experts from the advertising and marketing ecosystem in