Chai, Chai, Chai. Is it a child's voice!

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India has about 13 million child labourers, which is the highest compared to other countries save China. So to put an end to this social evil, creating awareness is highly crucial. And we can't have a better day than the International Child Labour Day to drive this message home.

We wanted to build awareness and urge people to stand against this heinous practice and get the community back on track towards eliminating child labour, especially in the prevailing economic crisis due to the pandemic.

It was a challenging job, and we decided to look at the different sectors where child labour was rampant. So we presented the child in a relatable, everyday environment to provide a memorable visual and verbal message that will keep ringing in people's minds for a long time. 

Finally, we decided to create a social media poster that would invoke empathy towards these unfortunate children who are dragged into menial jobs due to poverty and untoward circumstances. It took us no time to scribble down "Child Labour", and that additional 'a' wasn't a typo error. Won't that keep you guessing for a while and thinking for a lifetime? 

Next time when you hear the little Chaiwala's voice, you can choose between a child's dream and a few minutes of your caffeinating indulgence!


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