Organic BPS

  We are thrilled to announce our triumphant achievement of winning three metals at the Indian Marketing Awards (South) 2023. Hosted by the exchange4media Group, the 3rd edition of the e4m Indian Marketing Awards (IMA) South took place on Friday, August 18th, in Bengaluru. During this grand event, the most outstanding and creative agencies were recognised and celebrated for their exemplary work across various categories.   🥇 Gold for New Product Launch - Real Estate ( Client: Asset Homes) We were honoured with the Gold award for our 360-degree marketing campaign for Asset Homes, created for the launch of Asset Selfie Micro Apartments. This innovative product was backed by a comprehensive and strategic creative approach. The "Lifecycle Builder" concept, introduced by Organic BPS to promote the Singular Living option of Selfie, has been well received by the market, the industry, and now the fraternity.   https://youtu.be/qUQuPl2Ts-Y 🥈 Silver for Best Use of T...

  By Fida Nazlin In a world undergoing rapid transformation, the ideals of sustainability and purpose have emerged as guiding lights, offering hope and progress in the face of environmental challenges, social disparities, and a growing sense of disconnection. Now, more than ever, embracing these intertwined concepts is imperative. They provide us with a roadmap for a flourishing world and one that is harmonious and meaningful. Sustainability: The Driving Force  Sustainability is no longer a buzzword confined to environmental discussions; it has become a way of life. At its core, sustainability involves mindful choices aimed at conserving resources, minimising waste, and reducing our carbon footprint. From our everyday actions to global policies, sustainability serves as our compass, directing us towards a balanced coexistence with the natural world. A significant facet of sustainability involves the transition towards renewable energy sources. By embracing solar, wind, and hyd...

By Avinash Ashok Pepsico's Performance with Purpose initiative stands as a remarkable study, showcasing how a global powerhouse can integrate purpose into its core business strategy. Facing the Great Recession, Pepsico's chief strategist, Indra Nooyi, dared to ask a fundamental question: "What kind of company did Pepsico want to be going forward?" This pivotal moment set the stage for Performance with Purpose, a new approach that aimed to deliver financial returns while addressing social and environmental challenges. The company demonstrated resilience, with its net revenue growing from $43.3 billion in 2008 to $86.39 billion in 2022, a remarkable increase of nearly 100%. (Source: Pepsico Annual Report, 2022)   Purpose-Driven Leadership: Indra Nooyi's leadership was visionary and inclusive. By adopting the "2+2+2" leadership concept, Pepsico encouraged executives to gain experience in two businesses, two functions, and two geographies. This approach fost...

  By Dileep Narayanan, Founder and Managing Director of Organic BPS, India’s First Brand Purpose Consultancy.  Mussoorie, October 2019. As Thomas John Muthoot, Thomas George Muthoot and Thomas Muthoot stepped out of the Conference Room, it was already dark outside, and the snow-clad peaks of the Himalayan Ranges were no longer visible. The Muthoot brothers, promoter-Directors of the Kerala-based Muthoot Pappachan Group (MPG), were at a resort in Mussoorie, the small mountain town in the Indian State of Uttarakhand, for a business retreat of the family members and other senior leadership of MPG. A post-lunch interaction with consultants of Organic BPS, a brand-purpose consultancy expected to last for just thirty minutes, ended up being the only agenda item for the afternoon session.  MPG is a pan-India conglomerate with businesses in various verticals like Finance, Real Estate, Health Care, Hospitality, Energy, Automobiles, Information Technology etc. Having beginnings in ...

  Becoming carbon-neutral can initially seem like a daunting task, but it's important to remember that it can be accomplished through incremental changes. By breaking down the actions required into smaller, more manageable tasks, the process becomes more feasible and achievable. Reducing and ultimately eliminating sources of CO2 and other greenhouse gas emissions at the corporate level is not only a critical investment in our future, but it also makes sound business sense.  Here are some steps a service industry can take to become carbon neutral: Conduct a GHG inventory: The first step is to assess the company's carbon footprint by measuring and quantifying all emissions from all sources, including direct and indirect emissions from electricity, transportation, and waste disposal. This will help in identifying areas where emissions can be reduced. Set reduction targets: Based on the GHG inventory results, set targets for reducing emissions. The targets should be specific, me...

  Khanh Phan Thi from Vietnam has won the 14th edition of the prestigious Greenstorm Global Photography Award. The award was presented in an online event held on Earth Day, 22nd April. She carries home 1000 USD as Cash Prize and a Certificate.  Her spectacular entry was chosen by an eminent jury and through a public poll participated by thousands of photography enthusiasts and laypeople from all over the world. This year's award saw a whopping 4183 entries submitted by photographers from 75 countries, including the USA, UAE, UK, Canada, India, Algeria, Brazil, Iran, Malaysia, South Korea, Morocco, Vietnam, etc. The theme for this year's international award participation was 'In Harmony with Nature'. Khanh's winning entry is a picture of a storm in the dry season at the Lap An lagoon in Hue province of Vietnam. She felt that heaven and earth seemed to be connected by wind and water. While talking from Ho Chi Minh City after accepting the award, Khanh said: "Ever...