Organic BPS

Due to the pandemic and the closure of physical schooling, the education of more than 247 million children enrolled in elementary & secondary schools was impacted. Schools have resorted to online classes to help the students, but the children from the lower strata of the society were dropping out of schools, due to financial strain on families and having no access to the internet & digital devices. A responsible intervention was the need of the hour. Muthoot FinCorp true to its higher purpose of transforming the lives of the common man decided to come out with a helping hand to ensure the children continue their education. They launched an interest-free loan named RestartIndia Vidyadhan Gold Loan to help parents buy digital aids for their children. The service was available across India and customers welcomed it wholeheartedly with a total disbursement of over Rs. 50 Crores to more than 50,000 customers within the first month of launch. Organic BPS was fortunate enough to b...

  The Purpose is different from Mission. A mission can be summed up as ‘we make X products for Y consumers.’ Walt Disney, for example, could have said, ‘we make cartoons for kids.’ That describes what the company does. But that doesn’t explain the core reason why Disney exists. A purpose, by contrast, put forward an enduring vision that will last for hundreds of years, based on values that never become outdated. For example, Disney’s Purpose is ‘to use our imagination to bring happiness to millions.’ If Purpose and Profit come into conflict, visionary companies put Purpose first. As a result, the companies that stand the test of time are the ones that focus less on short-term profits and more on a long-term Purpose.  Companies need to create profits to sustain themselves, but profit is not their reason for existence. ‘Profit is like oxygen, food, water and blood for the body’, Jim Collins says. “They are not the point of life, but without them, there is no life.’

  Jerry Porras and Jim Collins, authors of the business classic Built to Last, conducted a 6-year study of a group of companies that have enjoyed exceptional long-term success, including well-known brands such as Disney, 3M, Marriott, Hewlett-Packard, and Procter & Gamble. On average, these companies have been in business for 100+ years, and their stock has outperformed the broader market by a factor of 15X or more since 1926.  Porras and Collins uncovered several key components that have allowed these companies to thrive and endure, one of them being a deeply-held Core Purpose that produces a sense of continuity and identity for the business and its stakeholders. The Purpose portrays the idea of who you are and why you exist and sets expectations both internally and externally.  By its sheer significance, the Purpose defines your brand and sets you apart from the competition, communicates how you will help customers/community solve their problems, and helps define yo...

  Can Mahatma Gandhi be considered as a Great CEO of an enterprise, possibly more complex than a diverse conglomerate? An analysis of his innate traits will reveal the Mahatma as a Strategic thinker and a leader of rare acuity, whose uncanny foresight laid the foundation for an Independent India. He was unique, and so were his thoughts and actions. Unassuming in attire and demeanour, creative in ideas, silent in execution and rare in vision, he was what a CEO needs to be - more often than not - unconventional. He contemplated and acted upon the concept of self-reliance for growth and sustainability; social equality for him was the way ahead for development; his take on trusteeship is possibly the goodness guide for the purpose-driven activities around the world today; his ideas about change and customers were phenomenal; he breathed transparency, ethics and morality. Trust, in his parlance, was irreplaceable; his clarity of purpose was unparalleled. Yet, these form only the tip of ...