Organic BPS

Women of India constitute 48% of its population. Unfortunately, uncaging the talents and hidden potential of women's power has not yet happened in India. Due to the pandemic situation, women are withdrawing from the workforce in large numbers today.  Muthoot FinCorp has gone a long way in urging the Women of India to start spreading their wings. As a tribute to the country's self-reliant women, Muthoot FinCorp has developed many empathetic products.  As always expected, Muthoot FinCorp announced their support to women folk with another bespoke product for women - the AtmaNirbhar Mahila Gold Loan - on Women's Day 2021. In an endeavour to reach out to India's women and inspire them, we suggested a motivational film featuring none other than Vidya Balan. So we presented Vidya Balan in the character of a radio jockey made famous by her in 'Tumhari Sulu" for the ordinary women of the country to identify with her quickly.  The film took the aspirations and responsibi...

  Global Thought Leaders who came together for the First Purpose Round Table unanimously echoed that Purpose is imperative for business. Businesses can't move ahead sustainably without pursuing a higher purpose. While participating in the discussion, Dr Azad Moopen, Chairman & Managing Director of DM Aster Health Care, Dubai opined that profit is just an incidental by-product for businesses that genuinely live their higher purpose. He emphasised that authentic storytelling is even more critical in the age of Social Media; Brands have to be authentic, and customer advocacy is bringing more trust with Brands than that generated through conventional advertising. On December 4th, 2020, Dr Diane Dodd, President IGCAT, Barcelona, Spain; Dr Mukund Rajan, Chairman, E-Cube Investment Advisors, Former Brand Custodian, Tata Sons, Mumbai, India; and Mr Ruzbeh Irani, President HR & Communications, Member Group Executive Board, Mahindra & Mahindra Ltd., Mumbai, India explored why Doi...