MAHATMA - THE BRAND
Come October, the nation would be on a spree of events and discussions reminding the people of Gandhiji's life and messages, and reflecting on their continued relevance. There is hardly any subject or walk of life that he had not deliberated or discoursed on, be it politics, governance, religion or business. While his concepts on the former three have been tried and tested, his thoughts and opinions on business are more relevant now than ever. "The things that will destroy us are: politics without principle; pleasure without conscience; wealth without work; knowledge without character; business without morality; science without humanity; and worship without sacrifice." He said this years ago when India was thinking freedom, and only freedom, not business. While Gandhiji himself was famous for his frugal living - a motto that prompted Winston Churchill to refer to him as the 'half-naked fakir' - he knew with great clarity how to 'sell' (if one might be...